Three generations of hospitality leadership — developing, building, and operating hotels that create lasting value for owners and partners, from ground-up new builds to distressed-asset turnarounds.
Laser-focused on creating value, delivering on time, and protecting profitability — building on the core values we set as a family business.
— The ICON Mission & VisionFairfield Inn & Suites
Marriott Fort Worth
TRU BY HILTON FRISCO
DALLAS
RESIDENCE INN BY MARRIOTT
TEXARKANA
HAMPTON INN
MIDLAND SOUTH
Home2 Suites by Hilton
Grand Prairie, TX
Trusted Across the Hospitality Industry
Family-Founded, Nationally Recognized
Roots dating back to the 1980s
The secret to our success isn't a secret at all — it's a conscientious effort to continually build on the core values we developed early on as a family business. As our mission and vision evolved into one of the top hotel companies in the nation, we kept those values intact. With every project completed and every guest room rented, our clients and guests appreciate the way we deliver true hospitality.
While embracing our core values, we continually focus on calculated yet aggressive growth — carefully planning around macro and microeconomic cycles to keep the trajectory steady. We grow alongside our key franchise partners to enter high-barrier markets regionally and nationally, backed by capital partnerships on both the equity and debt sides to make our projects a win for all parties involved.
Brand-certified development
Ground-up projects delivered to full franchise standards, from flag to finish.
Proven management
Hands-on operations engineered for top-tier net operating income.
Institutional investment structures
Ownership and capital frameworks built for serious partners.
ICON Lodging was created by combining many family-owned and operated hotels with roots dating back to the 1980s. Grassroots beginnings — living and working in a mom-and-pop hotel — gave us a foundation of core values that still drives the company today.
To maintain a highly respected hotel company while enhancing and growing our reputation through superior guest experiences. At ICON Lodging, we turn our vision into reality — one decision at a time.
We expand our portfolio at a steady pace through both robust and turbulent economic cycles — making sound acquisitions and developments, capitalizing on favorable conditions, and partnering with great franchisors ready to help make our vision a reality.
ICON Lodging has unparalleled experience in the planning and execution of a wide variety of hospitality project types — from ground-up new builds to distressed asset repositioning.
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Specialized Service
We stabilize and increase asset value across distressed operations — rapid cash-flow analysis, lender coordination, and strategic staffing on a clear timeline and roadmap.
Specialized Service
Comprehensive receivership support — asset inventory, employee and vendor coordination, franchise compliance, and a clear exit strategy.
Hotels constructed from the ground up — flag to finish.
Developed alongside residential & retail in one footprint.
Extensive renovation to bring a property to a new brand.
Cosmetic renovation & rebranding to reset market position.
Trusted Across the Hospitality Industry
From ground-up developments to award-winning renovations, our portfolio spans 40+ hotels across multiple brands and markets — each a testament to our commitment to hospitality excellence.
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...resulting in a highly respected hotel company.
Our values guide every decision we make and shape the way we operate, grow, and serve. They are the foundation of our success, driving strong partnerships, responsible growth, and exceptional guest experiences.
We do what we say and say what we do — in every relationship and every decision.
Steady portfolio expansion through calculated, strategic acquisitions.
Win-win relationships built with franchisors, capital partners, and guests.
Delivering superior guest experiences at every property we operate.
From concept to completion, ICON Lodging develops and manages hotel properties built to perform — and built to last.
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Managing Partner
Managing Partner
Vice President of Operations
Vice President of Corporate Affairs
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